Real life has real needs and we address those needs in more ways than just creating shoes. Marc is passionate about getting involved, giving back, participating in social good and supporting those who are planting seeds of change no matter how big or how small. #MAKEYOURMARC encapsulates this belief and guides the Marc Fisher brand story. Its goal is very simple...to inspire, encourage, recognize and help fund activities of real life role models who do extraordinary work in their chosen fields. As Marc defines his legacy he is doing so by supporting women who are doing the same. His philosophy around work and life has always been about making his 'marc' one pair of shoes at a time.
KODE WITH KARLIE PROJECT 2015 PARTNERSHIP
In Fall 2015, Marc Fisher launched the #MAKEYOURMARC platform in tandem with the brand’s first national campaign; celebrating brand ambassador, Karlie Kloss, for the ‘marc’ she is making on the world by encouraging young women to learn to code through The Kode With Karlie Project. In this yearlong partnership, proceeds from select styles supported The Kode With Karlie Project scholarships to encourage young women to explore computer programming. Karlie hand-selected 3 styles from the Marc Fisher LTD fall collection and for every purchase of those styles, $20 was donated to her cause. Additionally for every photo or post on Instagram, Facebook or Twitter with the designated hashtag, #MAKEYOURMARC, $1 was donated. The funds provided by #MAKEYOURMARC allowed Karlie to expand her reach, creating programs for high school students and additional scholarships to the Flatiron School with 100% of the contribution supporting education around coding. The platform launch received significant news coverage in top media outlets such as Marie Claire, New York Magazine, E! News, Forbes, WWD, Fashionista, WhoWhatWear, and Teen Vogue, resulting in nearly 1 billion media impressions.